Kelsey Johnson Content

Freelance Content Strategist, Manager, & Editor


ABOUT KELSEY

I'm a deadline-oriented editor and content guru with a decade of experience in developing and managing written content for magazines, brands, and nonprofits. I'm fueled by my passion for storytelling: the thrill of piecing together the perfect string of words to encapsulate an idea, brand, or moment is a rush I'm always chasing.


Freelance Services

  • Website Optimization

    Providing highly converting, SEO-filled website copy for your site, plus a deeper understanding of your brand voice and how to connect with your audience.

  • Brand Storytelling

    Crafting your brand’s voice, tone, and messaging to showcase your business’s unique story and values.

  • Subscription Content Management

    Keeping your website content up to date and on brand. Refresh article/blog content and develop new posts.

  • Developmental Editing

    Making significant edits to content to improve organization and flow, implement digital or print best practices, and fit a new format, angle or approach.

  • Line Editing

    Granular editing to improve content flow, vary sentence length and structure, implement tone of voice, avoid repetition, and ensure consistency.

  • Content Ideation

    Leading brainstorm sessions to develop unique content topics, angles, approaches, and formats based on existing content strategy, brand goals, keyword research, amplification channels, and other pertinent inputs, as defined by the client.

  • Content Management

    Creating and managing new editorial calendar templates that are organized, relevant, and easily readable.

  • Content Brief Writing

    Providing clear, succinct direction on content messaging that speaks to subtopics, structure, important considerations, and nuances, and considers unique, engaging content formats grounded in site capabilities.

  • Copywriting

    Copywriting for web or print ranging from longform, multi-source articles to social media copy.

Let’s chat.

kelseyjohnson.freelance@gmail.com
513.338.7229